Box Office Screen Count: Chennai Express To Release In Seven New Overseas Markets

Chennai Express will not only break the dry spell of box office but the much
hyped rom-com will tread into unknown
markets in the global circuits. Unfamiliar
to Bollywood films, this Shah Rukh Khan
and Deepika Padukone starrer is
expected to travel to seven markets including Peru, Germany, Switzerland,
Austria, France, Israel and Peru.

SRK's My Name is Khan and Hrithik
Roshan's Guzaarish were both released
in Peru but that was long after the film
had already released in Indian and other
circuits in the global market. This time
the film will release in the unknown markets on the same day it is scheduled
for a release in India.

"Shah Rukh Khan has a strong fanbase
and the demand for the movie is
enormous overseas. We are releasing the movie in over seven non-traditional
markets and the movie will also witness
a day and date release for the first time in Peru for any Hindi film," confirmed
Amrita Pandey, executive director
(International Distribution) Disney UTV
Studious.

The screen count of film hasn't been
revealed so far but it is definitely going
to cross 4200 on 9th August including
India and overseas market.

The film will also have the biggest U.K
release ever and this Rohit Shetty's
directorial will be screened across 125
theatres and around 170 screens. In total overseas screens of the film
will easily be over 650 which will be biggest ever for a Bollywood
film. Being a SRK
franchise, it is not surprising that the
film is already gearing up for fanfare.

Chennai Express is going to release
worldwide on 9 August on the eve of
Eid.