new big film, King Khan has left no
stone unturned this time too in creating
a massive buzz for his romcom across
the globe! We give you five major
events that helped the superstar make sure his film reached everywhere…
Shahrukh Khan started the promotions of Chennai Express a couple of
months ago, but the buzz has been echoing all over India and in
countries like the US, UK, Dubai, etc, especially in the last month or
so. After releasing a two-minute-long trailer, he went on to show off
many more promos and songs, one after the other, in fairly rapid
succession. In one- of-a-kind deal, he sold the television satellite
rights of the film for a whopping Rs 49 crore. Plus, he has been
conducting one press conference after another without stopping.
The B-town Baadshah has also tied up
with various brands and launched an
interactive Chennai Express game. So SRK the producer seems to have already
recovered his money. Now it's up to the
distributors to earn profits at the BO. We
all know that SRK is a marketing whiz
and plans his promotional activities in
great detail. We also know that he loves to go overboard whenever his company
Red Chillies Entertainment produces a
film. Case in point: Ra.One! And Shahrukh, co-star Deepika Padukone
and director Rohit Shetty have been giving interviews on every
entertainment and news channel here and abroad, in person and via
satellite.
"No actor can come close to Shahrukh
Khan in terms of marketing, fan following and box office collections
– India and overseas," says exhibitor-distributor Akshaye Rathi. And
Shahrukh tweeted: "#ChennaiExpress has reached all over. Want to thank
u all for welcoming it so. I hope you all feel my love for you too
thru the film."
Bindaass Bollywood wishes Shahrukh Khan all the luck for Chennai
Express. Good luck and Eid mubarak, King Khan!
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